InVideo AI v4.0 — Templates, AI Twin & fast ad creation
Short verdict: InVideo combines a powerful, template-first editor with a rapidly improving AI suite. InVideo AI v4.0 adds AI Twin and AI Actor features that let marketers and creators produce polished short ads and UGC-style content faster than traditional production. The Studio editor remains ideal for templated ads and social promos.
At-a-glance (quick comparison)
| Tool | Best for | Key features | Ease | Price range |
|---|---|---|---|---|
| InVideo AI v4.0 | Fast ads, UGC-style promos | AI Twin, AI Actor, templates | Beginner → Intermediate | Free → $/mo (varies by plan) |
| Pictory | Repurposing long-form → shorts | Auto-transcribe, clip extraction | Easy | Low → Mid |
| Descript | Text-first editing, podcasts | Overdub, script editing | Intermediate | Mid → High |
Why InVideo matters in 2025
InVideo sits in a sweet spot: template-based speed plus growing generative AI that reduces creative friction. For marketers running frequent ad tests, the ability to quickly produce multiple variations (with AI-suggested scripts and an enormous template set) radically shortens iteration cycles.
New in v4.0 (short)
- AI Twin: create a digital avatar clone for quick on-camera videos without filming every take.
- AI Actor: generate short UGC-style presenters; great for product demo snippets & ads.
- Product Clone: clone product shots into templates for fast demo videos.
Pros
- Fast template-based workflows for shorts & ads
- AI features speed up iteration (script → scene → video)
- Large media library and export presets for socials
Cons
- AI Twin/Actor are great for short ads but not full-production realism
- Not a replacement for advanced NLEs (limited timeline depth)
- Generative features may add to cost depending on plan
Key features (quick)
- Templates: thousands of templates for ads, intros, promos, social shorts.
- AI script & scene generation: generate a script and scenes from a short brief.
- AI Twin & AI Actor: digital presenters and avatar-based video generation (v4.0).
- Media library: stock video, images, and music integrated.
- Brand kits & export presets: save brand assets and export across platforms.
How we tested
We tested InVideo AI v4.0 on a 60-second product clip and a 15-second ad using AI Actor. Workflow steps:
- Write a short product brief (50–80 words)
- Use AI script generator → refine the script
- Choose a vertical/horizontal template and apply brand kit
- Use AI Actor/AI Twin for a short ad and tweak timing
- Export with mobile/social presets and test clickthroughs
Result: template refinement + media insertion took ~15–20 minutes to create a production-ready ad. AI Actor produced convincing UGC-style content for short ads, though it still falls short for high-end closeups and nuanced performances.
Pricing & value
InVideo offers free tiers (watermarked exports) and paid monthly/annual plans. Generative or actor features may sit behind higher or separate usage tiers. Always check the provider for the most recent plan details — we link to the official pricing below.
Step-by-step quick tutorial — make a 15s social ad
- Brief: write a one-liner describing product + CTA.
- Generate script: use InVideo AI script generator → pick the best variation.
- Choose template: pick a 9:16 ad template for TikTok/IG Reels.
- Swap media: upload product images or use stock clips.
- Apply AI Actor: if you want a presenter, choose an actor and adjust voice & timing.
- Export & test: export with social preset and run an A/B ad test.
Tip: keep the first 2 seconds visually strong — social platforms reward immediate engagement.
Top alternatives
Best for repurposing long video into shorts
Best for text-first editing & podcasts
Quick captions, translations & simple editing
Frequently asked questions (FAQ)
Can InVideo replace a professional production studio?
No — InVideo speeds up low-to-mid-budget production and is excellent for quick ads and promos. For high-end cinematic commercials you still need live production and specialized talent.
Is AI Twin safe to use for commercial ads?
Check InVideo’s terms for AI Twin. Many platforms require consent or license for avatars and likenesses; ensure you have the correct rights for commercial use.
Is voice cloning available?
Some InVideo plans include voice cloning / text-to-speech options; check plan specifics to confirm usage rights and limits.
Final verdict — should you use InVideo?
Short answer: yes — for marketers and creators who need fast, templated video workflows and quick ad testing, InVideo AI v4.0 is a high-value tool. AI Twin & AI Actor add new possibilities for UGC-style ad creation and reduce production friction. If your work requires nuanced acting or high-end cinematic quality, pair InVideo with professional production.